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Graphic design is an essential component of retail fashion.
By Nikki Sabato
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Graphic design is an essential component of retail fashion. Graphic design has a profound effect on consumer impression and buying power as it sets the overall concept, theme, or feel of the clothing line as dictated by the designer. Graphic designs can portray or enhance any style or trend using variations of colors, shapes, lines, or patterns in various mediums. Below are specific examples of how graphic design is used to visually communicate fashion concepts. Hang Tag Design – Hang tags serve as a description of a clothing garment. They are crucial as they set the clothing line’s first impression on the customer. Hang tags are not only decorative but they are also functional. Hang tags can also include a bar code, price, stock, colors, sizes, or washing instructions. Graphic designers with a passion for hang tag design can collaborate with clothing companies that use hang tags as printed marketing materials. For professional looking hang tag design samples, online printers offer a variety of printing services. Catalog Design – Catalogs not only serve an informative purpose, but they can also serve as effective marketing materials. Catalogs use a lot of graphic design to visually enhance each catalog page with a variety of graphics, texts, and fonts. Catalogs can take the place of magazines to feature the photographed clothing being modeled. Graphic, fashion, retail, or even industrial designers can benefit from professional yet affordable printing services to print sample catalogs or portfolios. These are very useful as design presentations for potential clients. Poster design- Posters are large-format, highly effective attention grabbers perfect for fashion. The right poster image has the ability to compel, inspire, motivate, or allure. Graphic artists designing for retail fashion can easily and affordably print posters of their work at professional printing companies like Large Format Posters. Large Format Poster’s poster printing services are offered at very affordable rates often at marked down-prices. The posters are printed in full- color using offset or digital printers.
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